By Leslie Smith – Managing Director of Silver Hill Funding
Many people may not think to pair creativity with the mortgage industry, but if you look close enough, there’s creativity in every corner of our business. It’s in the different techniques each member of the sales team uses to sell our products. It’s in the way our operations team overcomes hurdles to provide solutions for credit-worthy borrowers. And for our customers, it’s in the stories of the properties we finance.
Yes, we provide funds, but we are also in the business of making dreams come true. Our loans can help a small business owner’s new venture kick off, expand and provide more jobs, and offer much-needed stability. But each customer’s story comes a unique set of challenges. After all, no two commercial properties – or borrowers – are alike. It’s up to us to understand our borrower’s needs and use a combination of creativity and expertise to provide a solution that helps them achieve their goals.
It’s crucial for an individual to cultivate creativity, but for a business to truly be nimble, each employee must also know how to share their ideas with other teams and master the art of collaboration. This is a key component that makes a business successful. It’s also what keeps us afloat during difficult times—the power to create, collaborate, and adapt.
Just as our customers evolve, so too does our world. A creative company never relies on strategies that may have worked in the past. Instead, they look ahead, re-evaluate, and optimize. This not only improves the way we work and function as a unit, but also benefits our brokers and borrowers. We’ve always done an excellent job at creatively examining new technologies and progressive strategies within and outside our industry to keep improving our business.
